The competitiveness study on Kelantan paddy industry using porter's diamond model / Azmahani Yaacob@Othman , Prof Dr Zulkornain Yusop and Syazwani A Malek @ Abdul Malek

Yaacob@Othman, Azmahani and Yusop, Zulkornain and A Malek@Abdul Malek, Syazwani (2019) The competitiveness study on Kelantan paddy industry using porter's diamond model / Azmahani Yaacob@Othman , Prof Dr Zulkornain Yusop and Syazwani A Malek @ Abdul Malek. Journal of Contemporary Social Science Research, 3 (1). pp. 14-23. ISSN 0128-2697

Official URL: http://jcssr.com.my/

Abstract

This study used the Porter’s Diamond Model as the theoretical underpinning to examine the
competitiveness of Kelantan paddy industry. The model examined six (6) factors that were factor conditions,
demand conditions, farmers’ strategies and supporting industries, chances and government’s roles. A total of
344 farmers were involved in this study. The farmers were required to answer a set of questionnaires which
were adopted and customized from previous study. Partial least Square (PLS) SmartPLS M2 Version 3.0 was
used for data analysis. The result showed that only four variables were significant and able to explain the
competitiveness of paddy industry in Kelantan. They were factor conditions, demand conditions supporting
industries and chances.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Yaacob@Othman, Azmahani
UNSPECIFIED
Yusop, Zulkornain
UNSPECIFIED
A Malek@Abdul Malek, Syazwani
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Agricultural industries
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus
Journal or Publication Title: Journal of Contemporary Social Science Research
UiTM Journal Collections: UiTM Journal > Journal of Contemporary Social Science Research (JCSSR)
ISSN: 0128-2697
Volume: 3
Number: 1
Page Range: pp. 14-23
Keywords: Competitiveness, Paddy Industry, Porter’s Diamond Model
Date: November 2019
URI: https://ir.uitm.edu.my/id/eprint/30208
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30208

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