The significant impact of customer relations practices (CRP), information technology (IT) and information sharing between supply chain partners (IS) on product sales / Arawati Agus, Za’faran Hassan and Sarminah Ahmad

Agus, Arawati and Hassan, Za’faran and Ahmad, Sarminah (2008) The significant impact of customer relations practices (CRP), information technology (IT) and information sharing between supply chain partners (IS) on product sales / Arawati Agus, Za’faran Hassan and Sarminah Ahmad. Gading Journal For The Social Sciences, 12 (1). pp. 65-85. ISSN 2600-7568

Abstract

This paper examines the relationship between supply chain management programs and sales in manufacturing companies in Malaysia. The study measures senior quality managers’ or production manager’s perception of SCM practices and sales in the industry. This study investigates relationships between supply chain management programs and sales through statistical methods such as Spearman’s correlations, Friedman’s rank test and multiple regression analysis. The findings suggest that SCM programs and implementations especially ‘customer relations practices’ (CRP), ‘technology & information’ (IT) and ‘information sharing between supply chain partners’ (IS) have significant correlations and associations with sales. The result also indicates that ‘High salesgenerated companies’ emphasized more on SCM programs such as ‘Customer Relations Practices’, ‘Technology and Innovation’ and
‘Strategic Supplier Partnership’.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Agus, Arawati
araa@pkrisc.cc.ukm.my
Hassan, Za’faran
zafaran@uitm.edu.my
Ahmad, Sarminah
sarmi590@uitm.edu.my
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Theory. Method. Relation to other subjects. > Management information systems. Decision support systems. Enterprise resource planning
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Communication in management. Communication in organizations. Communication of information
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organizational change. Organizational development. Corporate turnarounds
Divisions: Universiti Teknologi MARA, Pahang > Jengka Campus
Journal or Publication Title: Gading Journal For The Social Sciences
UiTM Journal Collections: UiTM Journal > Gading Journal for the Social Sciences (GADINGSS)
ISSN: 2600-7568
Volume: 12
Number: 1
Page Range: pp. 65-85
Keywords: supply chain management, sales, manufacturing companies, Spearman’s correlation, Friedman test and multiple regression analysis.
Date: June 2008
URI: https://ir.uitm.edu.my/id/eprint/29921
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