The relationship between lecturers’ paralanguage and students’ satisfaction in Universiti Teknologi Mara, Kedah, Malaysia / Rosliza Md. Zani...[et. al.]

Md. Zani, Rosliza and Sabir Ahmad, Sarah and Isahak Merican, Farah Merican and Ahmad, Intan Nazrenee (2011) The relationship between lecturers’ paralanguage and students’ satisfaction in Universiti Teknologi Mara, Kedah, Malaysia / Rosliza Md. Zani...[et. al.]. Gading Journal for the Social Sciences, 15 (1). pp. 59-65. ISSN 2600-7568

Abstract

Satisfaction among students has become an essence particularly in an education industry. The industry is growing rapidly and competition is intense. Every organization is trying to become the most preferred education provider, especially in Malaysia and communication is the most important element to be stressed on to ensure students‟ sat-isfaction on services provided. Past researches indicated that, most meaning of conversational messages comes from non-verbal communication. Evaluation on students‟ perception on lecturers‟ paralanguage that would lead to their satisfaction to the services provided was examined. The results of the study illustrated that paralanguage which include vocal pitch, vocal loudness, pitch variation, pauses and fluency were shown to have an impact on students‟ satisfaction. Therefore, from this study, it can be inferred that students‟ in Malaysian universities are mostly observant on the vocal pitch of their lecturers when lectures are delivered to them. The present study caters for a wide variety of students and development professionals, especially those who are interested in non-verbal communication specifically paralanguage-related issues. It is highly hoped that the information gleaned from the present study may assist all service employees specifically in understanding better, the importance of paralanguage and its effects on students‟ satisfaction.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Md. Zani, Rosliza
rosliza568@kedah.uitm.edu.my
Sabir Ahmad, Sarah
UNSPECIFIED
Isahak Merican, Farah Merican
UNSPECIFIED
Ahmad, Intan Nazrenee
UNSPECIFIED
Subjects: L Education > LB Theory and practice of education > Learning. Learning strategies
L Education > LB Theory and practice of education > Community colleges
L Education > LB Theory and practice of education > Higher Education > Lectures and lecturing
L Education > LB Theory and practice of education > Educational productivity
Divisions: Universiti Teknologi MARA, Pahang > Jengka Campus
Journal or Publication Title: Gading Journal for the Social Sciences
UiTM Journal Collections: UiTM Journal > Gading Journal for the Social Sciences (GADINGSS)
ISSN: 2600-7568
Volume: 15
Number: 1
Page Range: pp. 59-65
Keywords: Non-verbal Communication, Paralanguage, Students’ Satisfaction
Date: June 2011
URI: https://ir.uitm.edu.my/id/eprint/29667
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