Adaptation of Malaysian retail design towards Omni – Channel and contextual retail concept / Muhammad Nadzrul Adam Mahusni and Maszura Abdul Ghafar

Muhammad Nadzrul Adam, Mahusni and Maszura, Abdul Ghafar (2018) Adaptation of Malaysian retail design towards Omni – Channel and contextual retail concept / Muhammad Nadzrul Adam Mahusni and Maszura Abdul Ghafar. Malaysian Journal of Sustainable Environment (MySE), 4 (1). pp. 95-112. ISSN 0128-326X

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Abstract

A new concept of Omni–Channel interactive retail design in Malaysia could revolutionize the Generation Y’s ( Gen Y) shopping experience. Studies found that the Gen Y’s culture and behaviour is the key to their changes in their shopping nature. The study is to identify how the amalgamation of the Omni–Channel shopping concept with fashion retail design could provide the ultimate shopping experience for Gen Y. This desktop study recommends an interactive retail’s cum
Omni– channel space programming in creating an interactive retail design typology. It would benefit designers implementing successful retail design whilst catering current consumers shopping needs especially in Malaysia.

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Item Type: Article
Creators:
Creators
Email
Muhammad Nadzrul Adam, Mahusni
nadzruladam@gmail.com
Maszura, Abdul Ghafar
maszu@upm.edu.my
Subjects: H Social Sciences > HD Industries. Land use. Labor > Technological innovations > Malaysia
H Social Sciences > HD Industries. Land use. Labor > Special industries and trades
Divisions: Universiti Teknologi MARA, Perak > Seri Iskandar Campus
Journal or Publication Title: Malaysian Journal of Sustainable Environment (MySE)
UiTM Journal Collections: UiTM Journal > Malaysian Journal of Sustainable Environment (MySE)
ISSN: 0128-326X
Volume: 4
Number: 1
Page Range: pp. 95-112
Official URL: http://www.myse.my/
Item ID: 29554
Uncontrolled Keywords: Interactive retail design, Consumers’ culture,Omni – channel, Retail design
URI: https://ir.uitm.edu.my/id/eprint/29554

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29554

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