Influence of gender portrayal in Disney cartoons on young female audiences / Ahmad Adnin Zidane Muslim... [et al.]

Muslim, Ahmad Adnin Zidane and Kamarol Zaman, Dhiya Zahiah and Ghazali, Farahanis and Fletcher, Maegan Selena Anne and Nik Zaid, Nik Nur Najla and Eligius, Rosa (2020) Influence of gender portrayal in Disney cartoons on young female audiences / Ahmad Adnin Zidane Muslim... [et al.]. e-Journal of Media & Society (e-JOMS), 4. ISSN 2682-9193

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Gender roles are built on different prospects that individuals, groups, and societies have of individuals based on their sex as well as each society’s values and principles about gender. Gender roles are the product of the interactions between individuals and their environments, and they give individuals cues about what sort of behaviour is believed to be appropriate for what sex. However, there are some problems in this research. To name a few, females are greatly underrepresented in cartoons, often greatly stereotyped as damsels in distress that need a prince charming to save them and the mentality that women are weaker than men, dependent, beautiful which attracts male as a sex object. The researchers used a qualitative research method. The researchers agreed to do an interview with young female informants in order to identify the influence of gender portrayal in Disney cartoons and how their perception is shaped. To sum up, the researchers found that some of Disney’s princess described that females should not follow out there in real life. Disney Princesses have grown into many different storylines and characteristics, it shows they are the type that kids should follow and how a female should be. Lastly, all informants are well aware of how females are depicted in Disney movies and that it is a growing problem that needs to be attended to.


Item Type: Article
CreatorsEmail / ID. Num
Muslim, Ahmad Adnin ZidaneUNSPECIFIED
Kamarol Zaman, Dhiya ZahiahUNSPECIFIED
Ghazali, FarahanisUNSPECIFIED
Fletcher, Maegan Selena AnneUNSPECIFIED
Nik Zaid, Nik Nur
Subjects: H Social Sciences > HQ The family. Marriage. Woman > Women. Feminism
H Social Sciences > HQ The family. Marriage. Woman > The family. Marriage. Home > Youth. Adolescents. Teenagers
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Communication and Media Studies
Journal or Publication Title: e-Journal of Media & Society (e-JOMS)
Journal: Others > e-Journal of Media and Society
ISSN: 2682-9193
Volume: 4
Official URL:
Item ID: 29386
Uncontrolled Keywords: Gender roles; Disney princesses; Cultivation theory


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