Commited to flying high in the lowcost airline industry? An extrinsic and intrinsic motivation approach / Rasmee Islam, Ann Suwaree Ashton and Anderson Ngelambong

Islam, Rasmee and Ashton, Ann Suwaree and Ngelambong, Anderson (2020) Commited to flying high in the lowcost airline industry? An extrinsic and intrinsic motivation approach / Rasmee Islam, Ann Suwaree Ashton and Anderson Ngelambong. ESTEEM Journal of Social Sciences and Humanities, 4. pp. 231-242. ISSN 2600-7274

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Abstract

This paper aims to investigate the linkages between motivation factors, job satisfaction and employee commitment in a low-cost airlines company. A quantitative approach was employed using a random survey questionnaire to collect data from low-cost airline ground staff. A total of 400 samples were received, and multiple regression with the stepwise method was used to perform a study on the relationship between variables. The results revealed that intrinsic motivation was positively related to job satisfaction, of which the most influencing factors were recognition, work itself, advancement and responsibility.
Secondly, the extrinsic motivation factors (salary, technical
supervision, working conditions, company policy and administration, and job security) were found to be related to job satisfaction. Furthermore, the study found that job satisfaction was related to employee commitment to work in a low-cost carrier company. The study suggested that the organization should focus on improving staff job satisfaction as it helps them to be committed to the airline
organization. Several academic and managerial contributions are put forward, and future research is also recommended at the end of the paper.

Metadata

Item Type: Article
Creators:
Creators
Email
Islam, Rasmee
rasmee.nida@gmail.com
Ashton, Ann Suwaree
suwareeashton@hotmail.com
Ngelambong, Anderson
anderson@uitm.edu.my
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > H Social Sciences (General) > Research
H Social Sciences > H Social Sciences (General) > Research > Methodology
Divisions: Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus
Journal or Publication Title: ESTEEM Journal of Social Sciences and Humanities
UiTM Journal Collections: UiTM Journal > ESTEEM Journal of Social Sciences and Humanities (EJSSH)
ISSN: 2600-7274
Volume: 4
Page Range: pp. 231-242
Official URL: https://ejssh.uitm.edu.my/
Item ID: 29356
Uncontrolled Keywords: job motivation, job satisfaction, employee commitment, low-cost airline
URI: https://ir.uitm.edu.my/id/eprint/29356

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29356

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