Social networking sites in cyberspace community in Malaysia / Abdul Rauf Ridzuan…[]

Ridzuan, Abdul Rauf and Abu Bakar, Aziyah and Abu Bakar, Hilmi and Ismail, Shafinar and Ridzuan, Abdul Rahim (2019) Social networking sites in cyberspace community in Malaysia / Abdul Rauf Ridzuan…[]. e-Journal of Media and Society (e-JOMS), 2 (2). pp. 12-21. ISSN 2682-9193

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This study is done in order to find the level of social networking sites among multiethnic users in Malaysia. Social networking sites are chosen as they bring many benefits to the users. This study used social capital theory as foundations theories for model development. The minimum sample size was determined through G⃰Power analysis. The study involved 482 respondents, selected through a cluster sampling technique involving three main ethnics in Malaysia. A cross sectional survey and structured questionnaire were used for data collection. All variables were measured through scales previously used by other researchers. SPSSS ver. 20 software was used in the analysis. Results of the SPSS indicated that the level of SNS, three out of four factors namely quality, intimacy, and interaction in SNS show very high level.


Item Type: Article
Email / ID Num.
Ridzuan, Abdul Rauf
Abu Bakar, Aziyah
Abu Bakar, Hilmi
Ismail, Shafinar
Ridzuan, Abdul Rahim
Subjects: H Social Sciences > HM Sociology
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Communication and Media Studies
Journal or Publication Title: e-Journal of Media and Society (e-JOMS)
UiTM Journal Collections: UiTM Journal > e-Journal of Media and Society (eJOMS)
ISSN: 2682-9193
Volume: 2
Number: 2
Page Range: pp. 12-21
Keywords: Social networking sites; Uses and gratification theory; Multiethnic users
Date: January 2019
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