Students’ interest in entrepreneurship: A case study of ‘Business Day’ / Suhanom Mohd Zaki, Norulhuda Tajuddin and Mas'udah Asmui

Mohd Zaki, Suhanom and Tajuddin, Norulhuda and Asmui, Mas'udah Students’ interest in entrepreneurship: A case study of ‘Business Day’ / Suhanom Mohd Zaki, Norulhuda Tajuddin and Mas'udah Asmui. GADING JOURNAL FOR THE SOCIAL SCIENCES.

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Abstract

A lot of effort has been made to increase students’ interest in entrepreneurship in Malaysian higher learning institutions. As a result, students are more confident to manage their own business with the help and support from university which provides various entrepreneurship programme. Therefore, Faculty of Business Management of Universiti Teknologi Mara (UiTM) Pahang held an event called ‘Business Day’for students who were enrolled in Creative and Critical Thinking course (MGT315). During the event, students were divided into a few groups and asked to sell various items in one day. Through this event, students were given exposure on how to manage business which included marketing, choosing products and financial management. A small portion of the profit made was donated to Projek Iqra’. This paper aims to study students’ attitudes and perceptions on ‘Business Day’. All students enrolled in MGT315 were involved as respondents and a set of questionnaire which was specially tailored for the study was used as a research instrument. Simple statistics study was used to explain students’ attitudes and perceptions on the event. Results show that students were already interested in entrepreneurship and their interest grew after the event. Findings also show that ‘Business Day’ managed to increase students’ level of confidence and change their perception to choose entrepreneurship as a career in future.

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Item Type: Article
Creators:
Creators
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Mohd Zaki, Suhanom
UNSPECIFIED
Tajuddin, Norulhuda
UNSPECIFIED
Asmui, Mas'udah
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Industry > Cooperative societies
Divisions: Universiti Teknologi MARA, Pahang > Jengka Campus > Faculty of Business and Management
Journal or Publication Title: GADING JOURNAL FOR THE SOCIAL SCIENCES
UiTM Journal Collections: UiTM Journal > Gading Journal for the Social Sciences (GADINGSS)
Item ID: 29181
Uncontrolled Keywords: Entrepreneurship, course, interest in entrepreneurship
URI: https://ir.uitm.edu.my/id/eprint/29181

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29181

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