A study on determinants of the intention to use Islamic banking products in Johor Bahru / Norliyana Ahmad and Nur Atika Md Salleh

Ahmad, Norliyana and Md Salleh, Nur Atika (2014) A study on determinants of the intention to use Islamic banking products in Johor Bahru / Norliyana Ahmad and Nur Atika Md Salleh. [Student Project] (Unpublished)

Abstract

This study was conducted to investigate the determinants of the intention to use Islamic Banking products in Johor Bahru. Four independent variables had been identified which are religious beliefs, image and reputation, service quality and social influence. 282 respondents were involved in this research. The objectives of this study are to investigate the relationship between religious beliefs, image and reputation, service quality and social influence with the intention to use Islamic Banking products. Besides that, this study also determines the major factor that influences the intention to use Islamic Banking products. In order to ensure the objectives, researchers had use SPSS version 20. The result of this study shows that the significant variables that influence the intention to use Islamic Banking products. Besides that, social influence becomes the best predictor in the intention to use Islamic Banking products.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Ahmad, Norliyana
2011210592
Md Salleh, Nur Atika
2011420684
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Idris, Nur Hafidzah
UNSPECIFIED
Subjects: H Social Sciences > HG Finance > Banking
H Social Sciences > HJ Public Finance > Finance, Islamic
H Social Sciences > HM Sociology > Social psychology > Social influence. Social pressure
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Finance (BA242)
Keywords: Islamic banking products; Religious beliefs; Image and reputation; Service quality; Social influence
Date: 2014
URI: https://ir.uitm.edu.my/id/eprint/28719
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