A study of the effectiveness of implementing e-commerce and social media websites to cater Malaysia Airlines (MAS) international market / Murni Shuhada Ibrahim

Ibrahim, Murni Shuhada (2010) A study of the effectiveness of implementing e-commerce and social media websites to cater Malaysia Airlines (MAS) international market / Murni Shuhada Ibrahim. [Student Project] (Unpublished)

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Abstract

E-commerce now has become a more popular strategy of marketing efforts, besides the traditional marketing effort done by organizations in order to reach out and gain from the advantages provided by E-commerce. E-commerce combines traditional and electronic marketing to create a more vast business opportunities and capture a larger number of audiences towards one’s business. When it comes to online social networking, websites are commonly used. These websites are known as social sites. Social networking websites function like an online community of internet users. Depending on the website in question, many of these online community members share common interests in hobbies, religion, or politics. Most organizations that practice e-commerce nowadays are a sure user of such social media websites. The social media websites are a powerful marketing tool for organizations practicing e-commerce. Malaysia Airlines has leveraged all these technology that benefits the organization and public.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Ibrahim, Murni Shuhada
2008280688
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Osman, Shahariah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > International economic relations > Export marketing. International marketing
H Social Sciences > HF Commerce > Electronic commerce
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks > Particular networks, A-Z > Facebook
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks > Particular networks, A-Z > Twitter
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) International Business (BA246)
Item ID: 27342
Uncontrolled Keywords: Malaysia Airlines; E-Commerce; Facebook; Twitter
URI: https://ir.uitm.edu.my/id/eprint/27342

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