An analytical review on passenger load and market pattern of Pelangi Air Sdn. Bhd / Zaini Zakaria

Zakaria, Zaini (1991) An analytical review on passenger load and market pattern of Pelangi Air Sdn. Bhd / Zaini Zakaria. [Student Project] (Unpublished)

Abstract

Pelangi air was set up to fill the gaps left by Malaysian Airline. Started operation with two TwinOtter aircrafts, Pelangi Air is now owns three Dornier 228-200K aircrafts which can accommodate 19 Passenger each. Being a small airline, the company measured the growing rate through the development in the number of passenger carried and load factor. It realises the important of high load factors and good yield management. This research attemps to trace Pelangi air growth since it started operation in 1988. It analyse the pelangi Air passenger growth by evaluating the passenger load and load factors for five selected routes. A market survey was carried out -to determine the market perceptions towards the services provided by the airline. It is hope that the finding of the analysis and market survey can help determine Pelangi Air growth in the coming years.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Zakaria, Zaini
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Ibrahim, Zaharah
UNSPECIFIED
Subjects: H Social Sciences > HE Transportation and Communications > Air transportation. Airlines
H Social Sciences > HE Transportation and Communications > Air transportation. Airlines > Management of airlines
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme: Advance Diploma in Business Administration (Transport)
Keywords: Passanger load, Market pattern, Pelangi Air Sdn. Bhd.
Date: 1991
URI: https://ir.uitm.edu.my/id/eprint/26974
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