A study on impulse buying behaviour of european tourists at airport environment KKIA Terminal 1 / Harijah Bakar

Bakar, Harijah (2014) A study on impulse buying behaviour of european tourists at airport environment KKIA Terminal 1 / Harijah Bakar. [Student Project] (Unpublished)

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Abstract

This study examines the relationship between factors that influencing impulse buying behavior of European tourist in airport environment. The contribution of retailing to total airport revenue is becoming more important. In this study, will examines the relationship of passengers' impulse buying, impulse buying tendency, shopping motivation, money available and time available in the airport environment. The sample of data will collected at Kota Kinabalu International Airport (KKIA), Terminal 1. The limitations is to focus on impulse purchase behavior of European tourist and specifically on Airport environment. Here research limit only in Kota Kinabalu International Airport Terminal 1. Focus group are European Passenger. 100 Questionnaire are distributed to Focus Group within two weeks directly and SPSS 20.0 version are using to analyze data. This study searching the relationship of Impulse buying tendency, shopping motivation, money available and time available as factors that affect impulse buying behavior as dependent variable.

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Item Type: Student Project
Creators:
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Bakar, Harijah
2009148687
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General)
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
G Geography. Anthropology. Recreation > GE Environmental Sciences > Environmental education. Study and teaching. Research
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Item ID: 26931
Uncontrolled Keywords: Tourist; Shopping motivation; Sabah tourism; Buying tendency
URI: https://ir.uitm.edu.my/id/eprint/26931

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