Effectiveness study on printed campaign for eco-tourism. A case study : Nur Lembah Pangsun, Eco-Resort / Adzrool Idzwan Hj Ismail

Ismail, Adzrool Idzwan (2006) Effectiveness study on printed campaign for eco-tourism. A case study : Nur Lembah Pangsun, Eco-Resort / Adzrool Idzwan Hj Ismail. Masters thesis, Universiti Teknologi MARA.


Introduction: This research is concerned with a specific genre on
"Effectiveness study on printed campaign for eco-tourism, a case study: Nur
Lembah Pangsun, Eco-Resort that was documented within the durations 4
months (December 2005 till the 30 March 2006).
Statements of problems: It is estimated that about 7 to 10 per cent of all
overseas tourist are involved in eco-tourism activities, while up to 14 per cent
express an interest in walking, hiking and trekking. This amounts to about
512,000 to 1,024,000 overseas tourists per year. This study hopes to find out
what the best way is to attract tourist to visit and participate in eco-tourism
activities at rain forest/reserve forest around Kuala Lumpur and Selangor.
Methodology: Applied research methods use quantitative measurement and
analysis, experimental designs survey to provide information to help serve the
community (Banks 1997, 111, Cameron et al. 1992).
Finding: Result suggested that; an appealing image brousher about nature
given as a gift at point of entry to the country will attract tourist to Malaysia
eco-tourism sport. The finding of this research will be usefull for eco-tourism
Conlusion: The conclusion for this research is that image plays an important
role in influencing the public.
Recommendations: The research of graphic elements also should be taken
into account and evaluated in the future. The effectiveness of image layout and
composition also can enhance and further influence the reader's mind.


Item Type: Thesis (Masters)
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Ismail, Adzrool Idzwan
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism > Malaysia
H Social Sciences > HF Commerce > Business societies > Advertising
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Art and Design
Keywords: Eco-Resort, eco-tourism activities, tourism, tourist
Date: 2006
URI: https://ir.uitm.edu.my/id/eprint/2624
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