Public awareness toward Bancassurance in Malaysia / Maizatul Huda Mohammad Zulkifli Hashim

Mohammad Zulkifli Hashim, Maizatul Huda (2010) Public awareness toward Bancassurance in Malaysia / Maizatul Huda Mohammad Zulkifli Hashim. [Student Project] (Unpublished)

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Abstract

Bancassurance is one of the well-growth finance and insurance industry nowadays. Many efforts have been done by most of Bancassurance Company in order to educate the Malaysian what is all about the Bancassurance. However the awareness and knowledge among Malaysia citizen is being doubted. This research is trying to determine awareness level of Malaysian citizen towards Bancassurance in Malaysia. This research also discuss on history of Bancassurance in Malaysia, the Bancassurance concepts, and advantages and disadvantages of Bancassurance. In order to achieve the objectives, 100 respondents have been selected randomly to answer the questionnaire. The result revealed that the public awareness toward Bancassurance still low.

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Item Type: Student Project
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Mohammad Zulkifli Hashim, Maizatul Huda
UNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Consciousness. Cognition > Awareness
H Social Sciences > HG Finance > Insurance
H Social Sciences > HG Finance > Insurance > Malaysia
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 25162
Uncontrolled Keywords: Public awareness; Bancassurance; Finance and insurance industry
URI: https://ir.uitm.edu.my/id/eprint/25162

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