Feasibility study: PETRONAS Aviation Sdn Bhd to enter China Aviation market / Fara Eda Katrina Ramli

Ramli, Fara Eda Katrina (2011) Feasibility study: PETRONAS Aviation Sdn Bhd to enter China Aviation market / Fara Eda Katrina Ramli. [Student Project] (Unpublished)

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Abstract

PETRONAS Aviation Sdn Bhd is a Petroliam Nasional Berhad (PETRONAS) subsidiaries that
formed to consolidate PETRONAS global jet fuel business. The growth of airlines passengers
each year influenced the demand in jet fuel. PETRONAS Aviation Sdn Bhd presence in Hong
Kong, Brunei, Sudan, Bangkok and few mores countries especially in Asia and Africa region.
Besides of jet fuel business, PETRONAS Aviation Sdn Bhd also offers Technical Service
Agreement (TSA) such as operations services, project consultancy services, inspection services
and training service. Main objective for this paper is to study the overview of China market whether it is a significant market for PETRONAS Aviation Sdn Bhd to expand their jet fuel business. In order to do that, researcher focus on the jet fuel forecast, the economy environment in China, China regulatory practise, and lastly researcher to implement the famous Porter Five method by modified it with PETRONAS Aviation Sdn Bhd suitability.

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Item Type: Student Project
Creators:
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Ramli, Fara Eda Katrina
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > China
H Social Sciences > HD Industries. Land use. Labor > Petroleum industry and trade
H Social Sciences > HF Commerce > International economic relations > International trade
H Social Sciences > HF Commerce > International economic relations > Export marketing. International marketing
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 24883
Uncontrolled Keywords: China economy environment; Jet fuel business; PETRONAS
URI: https://ir.uitm.edu.my/id/eprint/24883

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