E-commerce website as a sales channel for Small Medium Enterprises (SME) / Anis Suraya Daud

Daud, Anis Suraya (2010) E-commerce website as a sales channel for Small Medium Enterprises (SME) / Anis Suraya Daud. [Student Project] (Unpublished)

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Abstract

Pernec Corporation Berhad has introduced the Halal square portal e-commerce website as a sales channel for Small Medium Enterprises (SME) and the problem statement has been identified that low number of visitors in portal, many competitors out there provides same services with Halal Square and low sales on online transaction.

The objective of the study is know to evaluate whether Halal Square has the components of good e-commerce website, to determine whether Halal Square has the necessary components to become effective, success and has good quality and to know whether Halal Square has their diversify on its business to retain its stability and earn more profit

The result of the research was obtained by using three methods which was gap identification, SWOT analysis, and competitive advantages. All the objectives of this study has been achieved and well defined.

Metadata

Item Type: Student Project
Creators:
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Daud, Anis Suraya
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Electronic commerce
T Technology > T Technology (General) > Communication of technical information
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 24746
Uncontrolled Keywords: E-commerce; Website; Small Medium Enterprises; Sales channel
URI: https://ir.uitm.edu.my/id/eprint/24746

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