Public perception towards the image and reputations of Universiti Teknologi MARA (UiTM) Bandaraya Melaka Campus / Nur Najmi Azmi...[et.al]

Azmi, Nur Najmi and Ibharim, Nur Fatihah and Nor Azizan, Nur Nablia Athirah and Jamree, Nur Syahirah and Abdul Aziz, Nurul Najihah (2016) Public perception towards the image and reputations of Universiti Teknologi MARA (UiTM) Bandaraya Melaka Campus / Nur Najmi Azmi...[et.al]. [Student Project] (Unpublished)

Abstract

In this era, there are plenty ways to channel information or messages to the public . Public are the most important audience to an organization. Public also have their own role especially in the public relation industry. An addition, public and organization assist and help each other. As Public Relations practitioner, the purpose of public relations is to conducting, evaluating on a programmed, action and communication. This procedure is done to have the mutual understanding in an organization with the
stakeholders. Other than that, this method and procedure also help the informants to achieve the public understanding that is necessary to an organization or institutions. Hence, this report examines the public perception towards Universiti Teknologi MARA (UiTM) Bandaraya Melaka Campus. The purpose of this study is to determine that the public perception towards the image and reputations of Universiti Teknologi MARA (UiTM) Bandaraya Melaka Campus. This research also conducted to fmd out how perceptions from public can affect UiTM images and how this organization handles the crisis and issues. The method of this research is qualitative which is In Depth Interview.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Azmi, Nur Najmi
UNSPECIFIED
Ibharim, Nur Fatihah
UNSPECIFIED
Nor Azizan, Nur Nablia Athirah
UNSPECIFIED
Jamree, Nur Syahirah
UNSPECIFIED
Abdul Aziz, Nurul Najihah
UNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Perception
L Education > L Education (General)
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Communication and Media Studies
Keywords: Public perception; Image and reputations; Universiti Teknologi MARA
Date: 2016
URI: https://ir.uitm.edu.my/id/eprint/22912
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