Modelling child persona for social behaviours in social network sites / Noor Hidayah Azmi

Azmi, Noor Hidayah (2018) Modelling child persona for social behaviours in social network sites / Noor Hidayah Azmi. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.


Children are becoming dependent on social network sites (SNS) to gratify their social needs. They are increasingly becoming users of SNS and emerging as an important user group. Despite much literature on children, not much is known about the social behaviour of the children when they gain access to SNS. It is due to limited access to children due to policy, legal or ethical reasons. This research identified children social behaviour to understand how they behave in SNS. Subsequent to this, a child persona was modelled to represent children as a social networker. The creation of persona involved three steps, including collecting user data, segmenting data into groups and transferring data into persona. In user research, qualitative approach was carried out through self-reporting method such as cultural probes and interviews. It involved seven children between the ages of 10-12 years old. The initial phase in user research involved designing children's probes for capturing social behaviour. Then, the research conducted a contextual data collection in situ and over time, as part of children's daily life. The findings showed that the probes approach can be a potential method for children to self-report their social behaviour related to SNS…


Item Type: Book Section
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Azmi, Noor Hidayah
Subjects: L Education > LB Theory and practice of education > Preschool education. Nursery schools
L Education > LB Theory and practice of education > School life. Student manners and customs. Students
Divisions: Universiti Teknologi MARA, Shah Alam > Institut Pengajian Siswazah (IPSis) : Institute of Graduate Studies (IGS)
Series Name: IGS Biannual Publication
Volume: 14
Keywords: Abstract; Abstract of thesis; Newsletter; Research information; Doctoral graduates; IPSis; IGS; UiTM; social behaviours
Date: 2018
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