The audience's perception towards RTM's TV programs and its corporate image in Selangor / Nursyamimi Mohd Anuar

Mohd Anuar, Nursyamimi (2006) The audience's perception towards RTM's TV programs and its corporate image in Selangor / Nursyamimi Mohd Anuar. [Student Project] (Unpublished)

Abstract

The purpose of this research is to study the audience's perception towards RTM's TV programs and its Corporate Image In Selangor. Moreover, this study is to identify the attributes that influence the sensitivity of audience towards the value of TV programs offered by RTM and to find out the attributes of RTM's corporate image which affects the perception of the audience. It is a believed that the programs offered will determine whether the audience have a good or poor perception towards RTM's image.

The findings showed that most of the audience were agreed with the attributes for TV programs offered by RTM as well as its Corporate Image. The researcher is also able to give some recommendations and suggestion on how to improve some of the areas in gaining a good perception of the audience towards RTM's TV programs and corporate image after the analysis, findings and interpretation. In this study, researcher used questionnaire techniques and others secondary data such as reports, database, and so on for data collection. Based on reliability test, frequency analysis, and cross tabulation analysis, a clear findings and result is observed.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Mohd Anuar, Nursyamimi
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Public relations. Industrial publicity
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Public relations. Industrial publicity > Corporate image
H Social Sciences > HE Transportation and Communications > Broadcasting. Radio and television broadcasting
H Social Sciences > HM Sociology > Social psychology > Social perception. Social cognition
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Audience's perception; Corporate image; TV programs
Date: 2006
URI: https://ir.uitm.edu.my/id/eprint/21204
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