Entrepreneurial characteristic and commitment in heritage industry in Terengganu / Muhammad Abi Sofian Abdul Halim, Wan Asri Wan Abdul Aziz and Zainuddin Zakaria

Abdul Halim, Muhammad Abi Sofian and Wan Abdul Aziz, Wan Asri and Zakaria, Zainuddin (2009) Entrepreneurial characteristic and commitment in heritage industry in Terengganu / Muhammad Abi Sofian Abdul Halim, Wan Asri Wan Abdul Aziz and Zainuddin Zakaria. [Research Reports] (Unpublished)

Abstract

As the creative industry grows from the producing sector into more complexes in industrialization, entrepreneurship will draw more attention to the need for emphasizing on creative industry. There is now a vast of view to measure the entrepreneurial characteristics which are affected to the growth of business commitment. Thus, entrepreneurial characteristics becomes as a variable which have a relationship to the business commitment in creative industry. According to McClelland (1961) and Gartner (1990), several factors in entrepreneurial characteristics are strongly contributed to the performance of small and medium business, such as; need for achievement, locus of control, creativity, innovative and also strategy to grab market opportunities. Bahagian Pembangunan Usahawan, Kraftangan Malaysia has taken responsibility to trained creative entrepreneurs (usahawan kraf) to develop their entrepreneurial characteristic and improving business commitment. Therefore, the purpose of this paper is to measure the relationship between entrepreneurial characteristics toward business commitment among creative entrepreneurs who are registered in Kraftangan Malaysia, Terengganu.

Metadata

Item Type: Research Reports
Creators:
Creators
Email / ID Num.
Abdul Halim, Muhammad Abi Sofian
UNSPECIFIED
Wan Abdul Aziz, Wan Asri
UNSPECIFIED
Zakaria, Zainuddin
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Heritage tourism. Cultural tourism
Divisions: Universiti Teknologi MARA, Shah Alam > Research Management Centre (RMC)
Keywords: Entrepreneurial characteristic; Heritage industry; Terengganu
Date: 2009
URI: https://ir.uitm.edu.my/id/eprint/21032
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