A visual analysis: 3D computer graphic with narrative structure of adhan recitation / Lili Eliana Mohd Radzuana...[et.al]

Mohd Radzuana, Lili Eliana and Shamsudin, Wan Nur Khalisah and Abd Razak, Mohamed Razeef and Harun, Azahar (2016) A visual analysis: 3D computer graphic with narrative structure of adhan recitation / Lili Eliana Mohd Radzuana...[et.al]. In: ISME Colloquium 2016 : Pengukuhan Budi Dan Jati Diri, June 2016, Tanjung Bidara Resort, Melaka.


In recent years, a number of researchers have reported that there has been an increasing interest in incorporating three dimensional computer graphics (3D CG) features in various applications from different areas. In the broadcasting industry, the growing demand to produce a TV content which integrates the 3D CG elements leads to a further improvement of the product. Designers need to identify creative approaches to present the content creatively and meaningfully. Narrative structured content that uses 3D CG as the visual signs are expected to be acceptable by the audience due to its characteristics that able to engage them emotionally and encourage their perceptive abilities. However, the narrative structure should be able to represent the designated content effectively in order to offer novel experience to the viewers. This study seeks to find the relations of visual signs that use 3D CG with the narrative structured designed for the adhan recitation on TV network. Qualitative interpretative approach is used to find the latent meaning of the visual signs. Since the adhan recitation in local TV networks has never been created using entirely 3D CG features, most likely it will acquire significant reaction by the viewers both emotionally and perceptively.


Item Type: Conference or Workshop Item (Paper)
Email / ID Num.
Mohd Radzuana, Lili Eliana
Shamsudin, Wan Nur Khalisah
Abd Razak, Mohamed Razeef
Harun, Azahar
Subjects: N Fine Arts > N Visual arts (General) > General works > Miscellaneous genres and media, not limited by time period, style, place, or subject matter > Computer art. Digital art
N Fine Arts > NC Drawing. Design. IIlustration > Graphic art materials > Other, A-Z > Computer drawing
N Fine Arts > NK Decorative arts > Religious art
T Technology > T Technology (General) > Creative ability in technology
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Event Title: ISME Colloquium 2016 : Pengukuhan Budi Dan Jati Diri
Event Dates: June 2016
Page Range: pp. 50-58
Keywords: 3D computer graphics; Television programs; Islamic content; Narrative
Date: June 2016
URI: https://ir.uitm.edu.my/id/eprint/20048
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