The effectiveness of promotional efforts by Malay Mail to increase readership / Nurul Asyuhada Kassim

Kassim, Nurul Asyuhada (2005) The effectiveness of promotional efforts by Malay Mail to increase readership / Nurul Asyuhada Kassim. [Student Project] (Unpublished)

Abstract

This research was conducted to identify whether the promotional efforts implemented by Malay Mail is effective or not, in order to enhanced public awareness towards its promotional efforts. The main objective of this research is to know the level of public awareness towards the company's existing promotional efforts.
The respondent of this study consist of Malay Mail readers located in Klang Valley especially in Kuala Lumpur and Petaling Jaya areas. 100 questionnaires had been distributed randomly to those respondents who read Malay Mail.
The conclusion of this study is the outcome from the survey analysis and findings. Through the research, it shows that more than half of their readers are aware about Malay Mail promotional efforts since they are participated and exposed to the activity.

Metadata

Item Type: Student Project
Creators:
Creators
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Kassim, Nurul Asyuhada
UNSPECIFIED
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Malay Mail; Newspaper reader; Promotional efforts
Date: 2005
URI: https://ir.uitm.edu.my/id/eprint/18560
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