The effectiveness of promotion activities by Pusat Zakat Melaka toward zakat collection among Malay entrepreneur in Melaka Tengah / Nurhazisafrina Mohammad

UNSPECIFIED (2006) The effectiveness of promotion activities by Pusat Zakat Melaka toward zakat collection among Malay entrepreneur in Melaka Tengah / Nurhazisafrina Mohammad. [Student Project] (Unpublished)

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Abstract

This study focuses on "The Effectiveness of Promotion Activities by Pusat Zakat Melaka toward Zakat Collection among Malay Entrepreneur in 'Melaka Tengah'. The objective is to determine the promotion tools that have given the greatest exposure on zakat on business to the Malay entrepreneurs, to identify the promotional effect attained through PZM promotional efforts and to establish the relationship between the promotional effect and zakat collection by Pusat Zakat Melaka.
The sampling technique that has been used was the probability sampling where 50 respondents were chosen to answer the questionnaires.
The result of the findings shows that the promotion activities through advertisement at mass media and electronics as well as zakat campaign were given the greatest exposure on zakat on business, while the promotional effect has no relationship with zakat collection.

Metadata

Item Type: Student Project
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 18550
Uncontrolled Keywords: Promotion; Pusat Zakat Melaka; Zakat collection; Malay entrepreneur
URI: https://ir.uitm.edu.my/id/eprint/18550

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