The effectiveness of advertising towards personal loans offer by Bank Islam Malaysia Berhad / Mohd Azri Kamarudin

The research entitled "The Effectiveness of Advertising Towards Personal Loans Offered By Bank Islam Malaysia Berhad BIMB". The objectives of the study are firstly to identify the advertising tools that have been used by Bank Islam in order to advertise their product especially their personal loans through out the consumers and secondly, to analyze the effectiveness of the tools which were being used. It is because from the advertising, it represents an important means by which organization interacting with their customers both current and potential. Thus, from the advertising also it will enhance company performance besides making all their customers aware about their product offered. In this study, the effectiveness of the advertising towards personal loans will be discussed on the awareness of the consumers and relevancy of effectiveness to advertising applied by the BIMB. The scope of the study was confined to the BIMB personal loans applicants in Jalan Duta and Ampang. Questionnaires will be distributed to the applicants who applied personal loans from BIMB.