The development of code detection on personalization in E-commerce website / Norhafifah Jasman

Jasman, Norhafifah (2006) The development of code detection on personalization in E-commerce website / Norhafifah Jasman. [Student Project] (Unpublished)

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Abstract

Personalization in E-commerce website today is concerned to personalizing their
customer and customizing customer's interest. Many personalization approach
and technique is designed to meet customers' requirements. Since personalization
approach wide used by e-commerce websites, no proper tool that can determine
the quality of personalization that offered by e-commerce website. This research
is discussed about the Development of Code Detection of personalization of ecommerce
website. This development is concerned to personalization criteria that
was implementing in various e-commerce website nowadays. The research is
done only on PHP e-commerce websites. Wu Framework is used as a guideline to
analyzing different type of personalization criteria and coding scheme for
categorizing the personalization criteria. The process development is done by
followed SDLC concept and Personalization Automation Tool (PAT) is
developed. PAT is a software tool that developed for verification of
personalization criteria in e-commerce websites. The development of PAT
focuses on two criteria which are anthropomorphic personalization and link
personalization (bookmark). There are several methods and procedure used in the
research. PAT is developed to detect the personalization criteria which are
implemented in PHP e-commerce websites. This tool development can be a
commercial product for e-commerce companies to verify quality of functionality
on personalization in their e-commerce websites. Finally, customer satisfaction is
achieved that assumed as a necessary condition for the success of organizations.

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Item Type: Student Project
Creators:
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Jasman, Norhafifah
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Subjects: Q Science > QA Mathematics > Instruments and machines > Electronic Computers. Computer Science
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Computer and Mathematical Sciences
Item ID: 1811
URI: https://ir.uitm.edu.my/id/eprint/1811

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