A study on user awareness towards 3G services in Klang Valley / Norhafidzah Abd Ghafur

Malaysia is now in pre-commercial stage of the third generation (3G) of mobile
communications technology. 3G is a new universal system which could operate
anywhere, anytime using unified equipment and offer bandwidth up to 2 Kbps.
The objectives of this research paper are to identify the 3G services provided for
Malaysians and to investigate awareness of people in Klang Valley towards 3G
services. Interview and survey are two methods of data collections that have been
used in this research. Two telecommunications companies have been interviewed
(Maxis Communications (M) Sdn Bhd and Telekom Malaysia Bhd) in order to
meet the first objective. 212 respondents (people in Klang Valley) have been
selected to answer a set of questionnaires. Data collected were analyzed by using
SPSS and Microsoft Excel. Results showed that the awareness level of people in
Klang Valley towards 3G services is low. Therefore, telecommunications
companies in Malaysia are suggested to think or create strategies on how to
increase the awareness level of people in Klang Valley towards 3G services.