Factors that influence consumer purchasing behaviour towards green product: a case on cocoa / Mohamad Saifullah Md Sam

Md Sam, Mohamad Saifullah (2016) Factors that influence consumer purchasing behaviour towards green product: a case on cocoa / Mohamad Saifullah Md Sam. [Student Project] (Unpublished)

Abstract

Cocoa is one of major crop in Malaysia after oil palm, rubber and paddy. In 2014, the total cultivated by region and sector is 16,070 ha. The land cultivated by this species has been reduced in large amount of hectare. Cocoa industry of import and export show the good development in cocoa processing from raw material into product form. However, development and marketing of cocoa green product still lack and need improvement. Therefore, survey study has been developed to find the factors that influence consumer to purchase green product. Merlimau is the place for survey purpose. Green product is product that has been produced without affecting the environmental surrounding. The study wants to investigate the consumer purchasing behaviour by explaining the relation of four factors; environmental concern, health, social influence and price. The primary data need to be collected from respondents by using self-administered survey. All data from respondents will be analyzed by descriptive analysis, reliability analysis, correlation analysis and regression analysis to achieve the objectives in this study. The result shows that price is the most factor influence consumer purchasing behaviour. It is hope that government and other agencies take the action in improvement of green product especially on cocoa.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Md Sam, Mohamad Saifullah
UNSPECIFIED
Divisions: Universiti Teknologi MARA, Melaka > Jasin Campus > Faculty of Plantation and Agrotechnology
Keywords: Consumer purchasing behaviour; Green product; Cocoa
Date: 2016
URI: https://ir.uitm.edu.my/id/eprint/17352
Edit Item
Edit Item

Download

[thumbnail of PPb_MOHAMAD SAIFULLAH MD SAM AT 16_5.pdf] Text
PPb_MOHAMAD SAIFULLAH MD SAM AT 16_5.pdf

Download (1MB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

17352

Indexing

Statistic

Statistic details