Consumer awareness towards electronic payment at the Klang Valley / Khairul Anuar Mohd Lamin

This study is carried out to determine the consumer awareness towards electronic
payment in the Klang Valley. The target group is among consumers in the Klang Valley
and focuses on people who had a past experience on using any of electronic payment
services offered in Malaysia. This research will identify why, where, when, what, and
how they use the electronic payment system. This study will also focus on people who
had no experience on using any types of electronic payment services in Malaysia. This
research will also identify why they do not use the electronic payment services. The
purpose of this study is to give a real scenario about the awareness of people at Klang
Valley towards electronic payment in Malaysia. This research will give some
measurement about the frequency and consumer awareness and also highlight the
knowledge level of Klang Valley peoples about electronic payment in Malaysia. From
the finding shows that most of the respondent are aware about electronic payment that
being offered. All of the respondents know about electronic payment before and like to
pay their utility and telecommunication bills. Most of the respondents that have an
experience on using electronic payment are satisfied and will recommend the electronic
payment services to their friends. Most of them also do not find any difficulties on using
electronic payment services. Most of them agreed that electronic payment services are
easy to use. Most of them agreed that electronic payment is secured and saving their time
compared to queuing at the counter. Respondents believes that electronic payment is
beneficial to them but believe that electronic payment is slow in response time. They feel
convenience on using electronic payment and agreed that electronic payment system in
Malaysia needs more improvement.