Azlan, Nur Afiqah
(2026)
From tradition to tourism: integrating songket aesthetics into tourism Selangorʼs brand identity.
[Student Project]
Abstract
Selangor is a vibrant destination that offers a rich blend of cultural heritage, natural attractions, modern cities, and diverse communities. While the state has so much to offer, its tourism brand does not fully communicate a distinctive visual identity that reflects its unique cultural heritage.
Item Details
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Azlan, Nur Afiqah 2024544877 |
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism N Fine Arts > NK Decorative arts > Other arts and art industries > Textile arts and art needlework > Songket |
| Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design |
| Programme: | Bachelor in Graphic Design (Honours) |
| Event Title: | Graphic Design Showcase 2026 |
| Event Dates: | March-July 2026 |
| Keywords: | Songket aesthetics, Tourism Selangor, Brand identity, Cultural heritage, Destination branding, Traditional textiles, Graphic design |
| Date: | March 2026 |
| URI: | https://ir.uitm.edu.my/id/eprint/149705 |
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