Mas golden boutique online travellers store / Hidayah Sulaiman

Sulaiman, Hidayah (2001) Mas golden boutique online travellers store / Hidayah Sulaiman. Degree thesis, Universiti Teknologi MARA.


Malaysia has emerged into the world of World Wide Web thus having to obtain every
single update through the Internet. People these days demand transactions to be done fast
and save. Having to fill in forms and wait for deliveries can cause inconvenience to the
customers. Having to write down their credit card number on a piece of order form and
through the Internet is also quite unsafe. Malaysian Airlines Golden Boutique Sdn. Bhd.
is a wholly owned subsidiary of Malaysian Airlines and a full-fledged independent
retailer whose retailing activities extend from ground retailing and in the fliture, virtual
shopping on the Internet. The MAS Golden Boutique's website is developed mainly for
the international travelers, as these people are the ones who want to keep up with time
and usually demands transactions to be done there and then fast and safe. The
development of this website also aims to make MAS Golden Boutique a leading world
class retailer as it continues to uphold the high standards established and meet customer
satisfaction in the air and ground. The methodology used upon developing this website
would be the web development steps adapted from the Waterfall Model for system
development. Among the services provided through this website would be information
retrieval, product transactions and administration site. The website aims to give fast
access of current information on Golden Boutique, easy on-line application for the
international travelers, provide products ordering services and minimizing customer's
dissatisfaction of unavailable items. All in all, the homepage can be considered as a great
investment towards promoting MAS Golden Boutique and also gain interest to the
viewers especially the international travelers.


Item Type: Thesis (Degree)
Email / ID Num.
Sulaiman, Hidayah
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Computer and Mathematical Sciences
Keywords: MAS Golden Boutique, Malaysia Airline, online business, website
Date: 2001
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