A conceptual framework for green entrepreneurship success among medium-sized tourism service enterprises in Malaysia

Green entrepreneurship has gained increasing attention because it plays an important role in promoting sustainable business development and environmental sustainability. Although numerous studies have examined green entrepreneurship, limited efforts have been made to develop an integrated conceptual framework explaining green entrepreneurship success among medium sized enterprises in the Malaysian tourism sector. Existing research has largely focused on the manufacturing sector, small and medium enterprises in general, or developed countries, resulting in limited contextual and theoretical understanding of the factors that influence green entrepreneurship success in the Malaysian tourism sector. Hence, this conceptual paper proposes an integrated framework examining how dynamic capabilities, green influencers, green logistics management and environmental management practices influence green entrepreneurship success. The proposed framework was developed through a systematic review and synthesis of relevant literature and is supported by several theoretical perspectives. This study contributes to the literature by providing an integrated theoretical framework that can serve as a foundation for future empirical research. It also offers practical insights for policymakers and tourism enterprises seeking to promote sustainable entrepreneurship and strengthen long term business competitiveness.