"Protect the red hood" a trauma-informed PSA framework for child sexual assault prevention in Malaysia

Kasim, Aisyah (2026) "Protect the red hood" a trauma-informed PSA framework for child sexual assault prevention in Malaysia. [Student Project]

Abstract

The objective of this research is to develop a Public Service Announcement (PSA) campaign aimed at increasing awareness about the prevention of child sexual abuse in Malaysia. The escalating prevalence of such cases underscores the urgent necessity for a platform and an effective campaign to highlight the gravity of these issues, particularly among children under the age of 18.

Item Details

Item Type:	Student Project
Creators:	Creators Email / ID Num. Kasim, Aisyah 2024963147
Subjects:	H Social Sciences > HQ The family. Marriage. Woman > Youth R Medicine > RA Public aspects of medicine > Public health. Hygiene. Preventive Medicine > Health Communication
Divisions:	Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Programme:	Bachelor in Graphic Design (Honours)
Event Title:	Graphic Design Showcase 2026
Event Dates:	March-July 2026
Keywords:	Child sexual assault prevention, Trauma-informed framework, Protect the Red Hood, Visual PSA, Child protection, Social marketing, Public health advocacy, Malaysia
Date:	March 2026
URI:	https://ir.uitm.edu.my/id/eprint/148892

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