Visual semiotics in feminine health communication

Zuraimi, Nurul Najwa (2026) Visual semiotics in feminine health communication. [Student Project]
Abstract

This Final Year Project focuses on addresses the issue of "Visual Shock" and public embarrassment caused by the explicit, loud, and overly clinical graphics found on current feminine hygience packaging. To solve this, the project introduces a structured, rule-based visual system that filters design choices through the traditional Malaysian cultural value of Haya', or modesty. Instead on relying on literal or medical diagrams, this system extracts core geometric features and organice features from natural objects, like local flowers, and transforms them into balanced, symmetrical abstract symbol built with smooth curves and organice layers.

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