Zuraimi, Nurul Najwa
(2026)
Visual semiotics in feminine health communication.
[Student Project]
Abstract
This Final Year Project focuses on addresses the issue of "Visual Shock" and public embarrassment caused by the explicit, loud, and overly clinical graphics found on current feminine hygience packaging. To solve this, the project introduces a structured, rule-based visual system that filters design choices through the traditional Malaysian cultural value of Haya', or modesty. Instead on relying on literal or medical diagrams, this system extracts core geometric features and organice features from natural objects, like local flowers, and transforms them into balanced, symmetrical abstract symbol built with smooth curves and organice layers.
Item Details
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Zuraimi, Nurul Najwa UNSPECIFIED |
| Subjects: | P Language and Literature > P Philology. Linguistics > Semiotics. Signs and symbols R Medicine > RA Public aspects of medicine > Women—Health and hygiene |
| Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design |
| Programme: | Bachelor in Graphic Design (Honours) |
| Event Title: | Graphic Design Showcase 2026 |
| Event Dates: | March-July 2026 |
| Keywords: | Visual semiotics, Feminine health communication, Health literacy, Visual communication, Gender studies, Public health promotion, Deconstruction of taboos |
| Date: | March 2026 |
| URI: | https://ir.uitm.edu.my/id/eprint/148880 |
Downloads & Files
Text
148880.pdf
Download (241kB)
148880.pdf
Location & Physical Holdings
