Seek: an integrated digital platform for business discovery

Afandi, Muhammad Shaqif Azfar and Ryzaki, Fahryz Imran and Mohd Yazid, Nadia Yasmin and Zaiful, Aliatul Aisyah and Norazreen, Ainul Mardhiah and Mohd Yusri, Nurul Izzah Arifah (2026) Seek: an integrated digital platform for business discovery. 2nd Global Accounting Innovation Showcase (GAIS) 2026, 1 (1): 32. pp. 130-134. ISSN 978-629-96340-3-4
Abstract

Seek is a cutting-edge business application designed to connect consumers with reliable businesses. The platform integrates multiple functionalities, including business listings, customer reviews, promotional updates, and direct communication capabilities, into a single system. By combining these components, Seek enhances users' ability to discover trustworthy services and facilitates more productive interactions between businesses and prospective customers. In the contemporary digital marketplace, consumers often encounter difficulties identifying reliable products and services, especially when in unfamiliar locations or exploring new options. Seek addresses these challenges by providing a cohesive mobile application and web platform that streamlines the discovery and promotion of companies. The platform also supports small and start-up enterprises by offering an accessible marketing channel that increases visibility without requiring substantial advertising expenditure. This enables businesses to present their brand clearly and reach a wider audience without the need for extensive advertising budgets. Seek offers users a user-friendly interface with sophisticated filtering options, enabling them to search for businesses by category, location, rating, and other relevant preferences. To uphold authenticity and protect consumers, Seek enforces a strict business verification procedure to prevent fake listings and ensure that only genuine businesses are featured on the platform. By integrating accessibility, transparency, and interactive communication, Seek establishes a trustworthy digital ecosystem for consumers and businesses. Ultimately, this application saves users time, enhances decision-making, and facilitates business growth by fostering meaningful connections within a reliable digital marketplace.

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