Quest for Al-Baik

UiTM Shah Alam, Accounting Research Institute (ARI) (2022) Quest for Al-Baik. Annual Report. Accounting Research Institute (ARI), Shah Alam.

Abstract

Participants were brought to discover AlBaik, the largest fast-food restaurant chain in Saudi Arabia. Mr. Khalid, Madinah Al-Baik Customer Communication Leader, explained the history of AlBaik and how it overcame obstacles to become the greatest fast food business. Al-Baik began as a modest kiosk on Old Airport Road in Jeddah. After registering their trademark in 1990, they began to convert their Madinah market stand into a restaurant. Currently. AlBaik has more than 120 outlets in 80 countries worldwide.

Item Details

Item Type:	Monograph (Annual Report)
Creators:	Creators Email / ID Num. UiTM Shah Alam, Accounting Research Institute (ARI) UNSPECIFIED
Subjects:	A General Works > AC Collections. Series. Collected works
Divisions:	Universiti Teknologi MARA, Shah Alam > Accounting Research Institute (ARI)
Keywords:	ARI, Report, SMLT, UiTM Shah Alam
Date:	2022
URI:	https://ir.uitm.edu.my/id/eprint/148329

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