Ab Hamid, Ainon Syazana and Saari, Izni Syamsina
(2026)
Assessing students’ acceptance of DeepSeek AI tools: a UTAUT perspective.
Journal of Media and Information Warfare (JMIW), 19 (1): 8.
pp. 91-102.
ISSN 2821-3394
Official URL: https://jmiw.uitm.edu.my/
Abstract
Artificial intelligence (AI) is rapidly changing academic methods and learning experiences in education, bringing both significant benefits and challenges. DeepSeek is one of the examples of an AI-powered learning tool that is showing potential in improving student performance and research in education by offering detailed information and comprehensive explanations. This also allows students for deeper understanding and meaningful learning. This research focus on examining the factors influencing students’ acceptance to use DeepSeek AI tools based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model.
Item Details
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Ab Hamid, Ainon Syazana UNSPECIFIED Saari, Izni Syamsina UNSPECIFIED |
| Subjects: | Q Science > Q Science (General) > Back propagation (Artificial intelligence) Q Science > QA Mathematics > Instruments and machines > Electronic Computers. Computer Science |
| Divisions: | Universiti Teknologi MARA, Shah Alam > Faculty of Communication and Media Studies > Centre for Media and Information Warfare Studies (CMIWS) |
| Journal or Publication Title: | Journal of Media and Information Warfare (JMIW) |
| UiTM Journal Collections: | UiTM Journals > Journal of Media and Information Warfare (JMIW) |
| ISSN: | 2821-3394 |
| Volume: | 19 |
| Number: | 1 |
| Page Range: | pp. 91-102 |
| Keywords: | Deepseek, AI, UTAUT model, Student, Acceptance |
| Date: | 30 April 2026 |
| URI: | https://ir.uitm.edu.my/id/eprint/147243 |
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