HerShe: women’s co-operative marketplace

Andrew, Leviana and Mathew, Darrold Hansen and Mohd Zamri, Norfarahzila and Abdul Latiff, Siti Fatimah and Borhani, Norshohanimira and Kasuma Ali, Jati (2023) HerShe: women’s co-operative marketplace. APS Proceedings, 8 (1): 3. pp. 17-22. ISSN 003428568-X
Abstract

HerShe: Women's Co-operative Marketplace" is a pioneering digital platform thoughtfully designed to exclusively showcase and uplift products and services from women-led co-operatives. It deviates from the norm of traditional e-commerce platforms by dedicating itself entirely to the empowerment of women's co-operatives, providing them with an exclusive space to reach a broader audience. Existing e-commerce platforms do not cater specifically to co-operatives, making it challenging for them to distinguish themselves in a competitive market. Additionally, there is a shortage of platforms that promote co-operation and the sharing of knowledge among cooperatives. The platform's functionality goes beyond mere commercial transactions; it delves into the realm of collaboration and interconnectedness among co-operatives. The user-friendly interface streamlines the registration process for co-operatives, making it easy for them to showcase their diverse offerings and engage with potential buyers. Our distinctive value proposition lies in our unwavering commitment to fostering collaboration. HerShe offers a wide array of features, including interactive forums, enlightening webinars, and networking tools, creating fertile ground for co-operatives to gain insights from their peers and nurture meaningful partnerships that transcend borders. At its core, this initiative directly addresses the various challenges faced by women-led co-operatives in terms of market access and digital visibility. Moreover, the platform's emphasis on online knowledge exchange has the potential to weave a tightly knit community of women co-operative members across Malaysia, further amplifying its impact. By facilitating the connection between ethically produced goods and socially conscious consumers, our marketplace becomes a cornerstone in the foundation of women's economic empowerment and community progress. The platform's sustainability is strategically reinforced through envisioned revenue streams, including judicious transactional fees and the appeal of premium memberships. In essence, "HerShe: Empowering Women's Cooperative Marketplace" serves as a potent catalyst, igniting the flames of transformative change that aligns with women's empowerment agenda.

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