CleanBean Cafe Carwash is a proposed partnership business that combines professional car wash services with a modern café under one roof. The business is established to provide customers with a convenient and enjoyable experience by allowing them to relax and enjoy quality food and beverages while waiting for their vehicles to be cleaned. This unique business concept is designed to meet the increasing demand for efficient services that save customers both time and effort. The proposed business will be located in Lahad Datu, Sabah, a strategic area surrounded by residential neighborhoods, educational institutions, commercial centres, and government offices. The location was selected due to its high traffic flow, growing population, and increasing number of vehicle owners, which provide excellent business opportunities. The business is expected to commence its operations on 25 June 2026. CleanBean Cafe Carwash offers a variety of services, including basic car wash, premium car wash, interior vacuum cleaning, waxing, polishing, and vehicle detailing. In addition, the café provides freshly brewed coffee, tea, chocolate beverages, cold drinks, cakes, pastries, sandwiches, and light meals. The combination of these services enables customers to utilize their waiting time productively while enjoying a comfortable café environment equipped with free WiFi, airconditioning, and comfortable seating. The target market consists primarily of university students, working adults, families, and vehicle owners living in and around Lahad Datu. Marketing strategies will focus on digital advertising through social media platforms such as Facebook, Instagram, and TikTok, as well as promotional campaigns, loyalty programmes, and seasonal discounts to attract new customers and encourage repeat visits. These strategies are expected to strengthen the company's brand image and increase customer satisfaction. From a financial perspective, CleanBean Cafe Carwash aims to achieve sustainable growth by capturing approximately 10% of the local market during its first year of operation. The business projects positive sales growth through continuous service improvements, effective marketing strategies, and excellent customer service. Revenue generated from both the café and car wash operations will provide multiple income streams, reducing business risk while improving overall profitability.
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Muhamad Haris, Ahmad Zahid Nazif 2024214592 ㅤ, Aiman 2024249294 Andoh, Angel 2024210714 Maideh, Daniel Fiedieans 2024255662 Rasidin, Siti Nuramirah 2024226024 |
| Contributors: | Contribution Name Email / ID Num. Advisor Ambad, Nabila Azwa nabila1793@uitm.edu.my |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Plantation and Agrotechnology |
| Keywords: | Partnership business, Dual-concept enterprise, Car wash, Specialty cafe |
| Date: | 2026 |
| URI: | https://ir.uitm.edu.my/id/eprint/146929 |
146929.pdf
