Al-Quds Perfume is a recently created partnership based in Kota Kinabalu's busy Suria Sabah Shopping Center. By providing a carefully chosen selection of regional brands like Sugar Bomb and Yaya Empire with recognized international labels like Dior, Chanel, and Gucci, our company is committed to bridging the gap between luxury and affordability in the fragrance sector. We serve a wide range of customers, including students, working professionals, and tourists looking for premium, long-lasting, and prayer-friendly scents that improve their confidence and self-image, by placing ourselves in a busy city center. The four dedicated members of our management team Muhammad Akid Bin Azlan, Ahmad Faiz Hafizi Bin Zainuddin, Nurul Afni Binti Abdul Rahman, and Nurisnah Binti Usman are in charge of the primary functions of operations, marketing, finance, and administration. Al-Quds Perfume promotes an individual client experience through professional fragrance consultations, beautiful gift wrapping, and a seamless omni channel presence across TikTok Shop, Shopee, and our official website in order to set ourselves apart from current competitors like Sasa and Sephora. This innovative strategy ensures accessibility for both in-person and online clients while preserving a strong company brand. Al-Quds Perfume is in an excellent financial standing to grow greatly in the Sabah market. We anticipate first-year sales of RM 4,753,980 with an initial administrative investment of RM 30,586.95, with the goal of achieving a 35% market share upon our entry. Value-based pricing and efficiency in operations are essential parts of our strategy, which helps us stay competitive while maintaining strong profit margins. Our goal is to develop enduring relationships with our clients and extend our product line in order eventually to establish ourselves as the area's top destination for perfume lovers.
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Azlan, Muhammad Akid 2023831028 Zainuddin, Ahmad Faiz Hafizi 2023821364 Abdul Rahman, Nurul Afni 2023824766 Usman, Nurisnah 2023626486 |
| Contributors: | Contribution Name Email / ID Num. Advisor Omar, Nur Hazilah nurha234@uitm.edu.my |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Plantation and Agrotechnology |
| Keywords: | Fragrance industry, Perfume marketing, Small business management |
| Date: | 2026 |
| URI: | https://ir.uitm.edu.my/id/eprint/146753 |
146753.pdf
