Imutz Florist

Dennis Emmanuel @ Mohd Dzulkiflee, Muhammad Syafiq Danish and Anddy, Nur Jah Najihah and Juwadi, Nur Nadirah and Kiresman, Rahaadatul Adhwaa and Mohammed Sofrie, Siti Nuralbayani (2026) Imutz Florist. [Entrepreneurship Project] (Unpublished)
Abstract

Imutz Florist is a partnership retail and service business based in Kota Kinabalu, Sabah, specializing in contemporary fresh/dried flower arrangements, custom hand-tied bouquets, and event venue decorations tailored to the "Instagrammable" preferences of Gen Z and young professionals. Strategically located at Aeropod Commercial Square near major universities, the business leverages an online-first system (via Instagram and TikTok Shop) to capture an estimated monthly local market size of RM49,600.00 by offering highly personalized, budget-friendly floral designs that traditional competitors fail to provide. The venture is led by a specialized team of five diploma-qualified partners who have equally contributed RM46,600 in starting capital. Operationally structured to minimize waste and maximize freshness, the business demonstrates strong financial viability, with projected revenue growing from RM263,500 in Year 1 to RM379,440 by Year 3, and accumulated profits expected to reach RM131,143, positioning Imutz Florist as a highly profitable and sustainable brand in Sabah's floral industry.

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