Petal & Co.

Petal & Co. is a partnership business established by three partners which is Siti Nur Aisyah, Dayang Nur Fatihah and Vieca Sherry. The business specializes in producing and selling high-quality flower bouquets, including fresh flowers, artificial flowers and fuzzy wire flower bouquets. Located in Kota Kinabalu, Sabah, Petal & Co. aims to provide creative, affordable and customized floral arrangements for various occasions such as birthdays, graduations, anniversaries, weddings, Valentine’s Day and Mother’s Day. The business is committed to delivering excellent customer service by offering personalized bouquet designs, competitive prices and convenient ordering through both a physical store and online platforms such as WhatsApp, Instagram, Facebook and TikTok. Same-day delivery is also available for selected areas to provide greater convenience for customers. Petal & Co. targets a wide range of customers, including children, students, working adults, families, corporate organizations and event planners in Kota Kinabalu and nearby districts. Through effective marketing strategies based on the 4Ps (Product, Price, Place, and Promotion), the business aims to strengthen its market presence and build a loyal customer base. The company expects first-year sales of RM360,000, followed by a 10% increase in the second year and a 15% increase in the third year, reflecting strong growth potential. Operationally, Petal & Co. follows a systematic process from receiving customer orders to bouquet preparation, quality inspection, packaging, delivery and customer feedback to ensure product quality and customer satisfaction. The business also employs skilled staff to manage administration, marketing, production and delivery efficiently. The total project implementation cost is estimated at RM97,079 financed through partners’ capital contributions of RM60,000 and a bank loan of RM37,079. The financial projections indicate that the business has the potential to generate sustainable revenue while maintaining effective financial management through proper budgeting, cost control and cash flow planning. Overall, this business plan demonstrates that Petal & Co. has a strong business concept, clear operational strategies, effective marketing plans and sound financial planning. With increasing demand for personalized floral gifts and continuous business improvement, Petal & Co. is well-positioned to become one of the trusted flower bouquet businesses in Kota Kinabalu while achieving long-term growth and profitability.