ReSporta

ReSporta is a new business offering athletic apparel that is stylish, affordable, high quality and targeted to people who are enthusiastic about sports, fitness and leading a more active lifestyle than most people. ReSporta designs athletic apparel with a focus on providing consumers in Malaysia with an affordable product that offers comfort and style, while also being constructed from durable and modern design materials. The establishment of the company's headquarters in Kota Kinabalu, Sabah will allow ReSporta to reach a greater number of customers in Sabah by opening physical stores as well as providing customers with an online platform from which to purchase their products. The primary target market for the business will be made up of B40 and M40 demographic group members who are 18 to 40 years of age and who participate in one of the following activities - jogging, working out at the gym, hiking, playing badminton and cycling. ReSporta has developed a range of athletic wear products that include fitness t-shirts, fitness leggings, fitness shorts, as well as other types of fitness apparel. All products created by ReSporta are made from high quality, comfortable, and durable fabric that is suitable for use in Malaysia's tropical climate. The primary focus of the business is to provide its customers with a high quality product at an affordable price. In The company envisions effective marketing strategies through digital advertising, social media, partnerships with influencers and involvement in community sports to achieve excellent growth in the sportswear market. The company intends to expand the number of potential customers through the use of online platforms such as Shopee, Tiktok, Lazada and social media. There will be a team of five partners who will manage the company with different responsibilities; each partner will have a unique role in the management, administration, Marketing, Operations and finance areas of the business. Together, their experience and expertise will enhance operations and facilitate decision-making. The company will achieve a share of 10% of the local sportswear market while improving product quality and brand awareness in Malaysia.