The artarchipelago experience: investigating user interaction and engagement in a virtual gallery setting

This abstract discusses the rise of digital technology, which has transformed how people access, view, and appreciate art. Virtual art galleries have emerged as a new platform that allows users to enjoy art without geographical limitations, offering a unique experience that replicates traditional galleries while incorporating digital advantages. This study explores user interaction and engagement within “The Art Archipelago Experience,” a virtual gallery designed to simulate the traditional art environment with interactive and multimedia elements. Using a mixed-methods approach, including user experience surveys, behavioural analytics, and qualitative interviews, the research identifies factors that enhance or diminish user engagement. Findings reveal that engaging features, intuitive navigation, and interactive elements significantly contribute to user satisfaction and prolonged engagement. The study highlights the potential of virtual galleries as an innovative platform that expands access to art, offering a more inclusive and personalized art-viewing experience. These insights underscore the importance of user-centred design in developing future virtual art spaces to maximize engagement and educational value.