Jelajahin: AI-powered platform for smart trip design and inclusive tourism optimization in Indonesia

JELAJAHIN is a smart mobile application that integrates the entire travel planning process into a single platform. It is designed to solve the inefficiency caused by travel information being scattered across multiple applications. Through its Artificial Intelligence (AI)-based smart travel planning feature, JELAJAHIN automatically creates personalized itineraries based on user preferences. These plans come complete with cost estimates, optimized routes, and destination recommendations, specifically highlighting underexplored locations. Beyond providing efficiency, JELAJAHIN carries a social mission to promote equitable tourism development in Indonesia. It achieves this by directing travelers to alternative destinations, which helps empower the local MSME (Micro, Small, and Medium Enterprises) economy. As a business innovation, this platform uses a freemium model targeting domestic tourists aged 18–35. This specifically includes university students, young professionals, and solo travelers who plan their trips independently. The business is projected to be highly feasible, reaching its Payback Period (PBP) in the second quarter and generating a positive Net Present Value (NPV) of IDR 113,625,620.