This paper draws on customer awareness on the services offered. It is focusing on the Tabung Baitulmal Sarawak (TBS) Kota Samarahan branch .As we know, that Tabung Baitulmal Sarawak, Kota Samarahan as representative of Majlis Islam Sarawak to collect and distribute the Zakat fund. Regarding with this Tabung Baitulmal Sarawak, vision is to be a dynamic Islamic organization and defense to mankind especially Sarawak Muslim community. In order to know neither customer aware nor unaware on services offered by TBS Kota Samarahan, this study are purposely done to determine to what extend Muslim customer awareness about TBS Kota Samarahan services’ and also to recommend appropriate approach or strategy to create awareness among Muslim customer of services offered by TBS Kota Samarahan. The services that offered by TBS Kota Samarahan, consists of charity programme, Zakat, and Social Programme. Thus, how TBS Kota Samarahan create awareness toward Muslim customer about their services and also to exposure their function of Tabung Baitulmal Sarawak, Kota Samarahan branch toward Muslim community.
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Raduan, Hafizah 2007138979 |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > Study and teaching. Research |
| Divisions: | Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons) (Marketing) |
| Keywords: | Tabung Baitulmal Sarawak Kota Samarahan Branch, Customer Awareness, Customer services |
| Date: | 2009 |
| URI: | https://ir.uitm.edu.my/id/eprint/145657 |
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145657.pdf
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- Koleksi Akses Terhad | PTAR Kampus Samarahan, Sarawak
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