A study on youngsters’ attitude towards mobile marketing

Sigat, Elizabeth (2019) A study on youngsters’ attitude towards mobile marketing. [Student Project] (Unpublished)

Abstract

The purpose of this study is to identify the youngsters attitudes toward mobile marketing. The variables of mobile marketing is entertainment, informativeness, irritation and credibility. The objectives of this research is to identify the relationship between independent variables and dependent variable. The survey involves of 100 respondents from youngsters. Data obtained using primary data and secondary data. The data was analyzed using SPSS software to get frequency, reliability, correlation and regression. The results are all independent variables have a relationship to the attitude mobile marketing.

Item Details

Item Type:	Student Project
Creators:	Creators Email / ID Num. Sigat, Elizabeth 2016448016
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > Study and teaching. Research
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) (Marketing)
Keywords:	Youngsters’ attitude, Mobile marketing, Entertainment
Date:	2019
URI:	https://ir.uitm.edu.my/id/eprint/145656

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Koleksi Akses Terhad | PTAR Kampus Samarahan, Sarawak

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