The impact of personal attraction, perceived social norms and perceived behavioral control towards youth entrepreneurial intention

Talu, Adella (2019) The impact of personal attraction, perceived social norms and perceived behavioral control towards youth entrepreneurial intention. [Student Project] (Unpublished)

Abstract

This study aims to identify the determinants of entrepreneurial intention among the youngsters. There are three (3) independent variables of this study consist of personal attraction, perceived social norms and perceived behavioral control. Meanwhile, the dependent variable for this study is youth entrepreneurial intention. This theoretical framework is verified on 119 youngsters in Kuching area. The data were analyzed using SPSS version 24 software includes frequencies analysis, reliability, correlation, regression and mean analysis. The results found that personal attitude, perceived social norms and perceived behavioral control are the predictors to entrepreneurial intention.

Item Details

Item Type:	Student Project
Creators:	Creators Email / ID Num. Talu, Adella 2016728049
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > Study and teaching. Research
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) (Marketing)
Keywords:	Personal attraction, Social norms, Behavioral control, Youth entrepreneurial intention
Date:	2019
URI:	https://ir.uitm.edu.my/id/eprint/145624

: Edit Item

Downloads & Files

Text
145624.pdf

Download (172kB)

Location & Physical Holdings

Digital Copy

Physical Location

Koleksi Akses Terhad | PTAR Kampus Samarahan, Sarawak

Item Status

Processing

Indexing & Metrics