This study examines the development, operational strategy, and product design of MaBox, an innovative packaging and service delivery solution operating within the Malaysian market. Utilizing a qualitative case study approach, the research evaluates how MaBox leverages customizable packaging technologies and streamlined logistics frameworks to enhance supply chain efficiency for Small and Medium Enterprises (SMEs). Findings demonstrate that the integration of adaptable container design, client-centered delivery systems, and agile small business management practices significantly improves operational performance and local market penetration. This study provides valuable insights for entrepreneurs, logistics practitioners, and product developers seeking to optimize packaging design, improve customer service delivery, and gain a competitive edge in Malaysia’s evolving commercial sector.
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Rusni, Yusra Aqilah 2025106997 Kamaruzaman, Nurhanisah Aqilah 2025306545 Rizaluddin, Nurain Athirah 2025306849 Kamal, Nur Ain Najwa 2025144407 Muhamad Rosli, Nur Wani 2025382527 |
| Contributors: | Contribution Name Email / ID Num. Advisor Mohd. Surin, Ehsan Fansuree efansuree@uitm.edu.my |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business T Technology > TS Manufactures > Packaging |
| Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Education |
| Keywords: | MaBox, Packaging, Small business management, SMEs, Entrepreneurship, Supply chain management, Malaysia |
| Date: | June 2026 |
| URI: | https://ir.uitm.edu.my/id/eprint/145355 |
145355.pdf
