Social media adoption on customer satisfaction among 4-5 hotels in Malaysia

In this increasingly advanced era, the adoption of technology is becoming more widespread especially information technology such as social media. Social media provides users with the ability to maintain social connection, support networks and access more conveniently information for a variety of purposes. This study is intended to examine the factors that contribute to social media adoption on customer satisfaction among 4-5 Hotels in Malaysia. These factors include hotel size, hotel star rating, and social media experiences. This study will identify which factors are the most significant and may be employed in hotel operations to stay competitive. Secondary data was gathered for this study through the use of relevant publications on social media adoption obtained from journals, newspapers, magazines, websites, and so on. This study will contribute to academic and industry perspective where they can investigate Social Media Adoption in Hotels as this study will provide a better understanding of the aspects that contribute to social media adoption in the hotel business.