Comparing alerters in English and Malay workplace requests

Halim, Nurul Syafawani and Azmi, Sharina Salmi and Abu Bakar, Ruhil Nadiah and Mohd Salim, Mohd Nur Fitri and Saleh, Noor Shahariah (2026) Comparing alerters in English and Malay workplace requests. Bulletin. Universiti Teknologi MARA, Negeri Sembilan.
Abstract

In the Malaysian workplace, making a request is a complex social act where language choice English or Malay reflects distinct cultural values. While English-language requests among peers often prioritize efficiency and equality using first-name alerters to grab attention, Malay-language requests utilize alerters to signal respect and maintain social harmony, showcasing how politeness strategies vary across linguistic contexts.

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